Male and Segmentation Base Essay Example for Free

Male and Segmentation Base Essay Introduction: In this assignment I am going to describe the customer profile for each of the five target groups for product/service and explain how and why these groups are targeted. 1.Product: IPhone 5 Segmentation base: Demographic, Psychographic/ Age, Social class, Target market: Teenagers and Adults Customer profile: Aged mainly between 18+, aimed at both male and female, medium/ high class How/ Why targeted * Product: IPhone 5, mainly used for calling/texting or communicating with others, also used for pictures, music and downloading apps. * Place: T-Mobile, Carphone warehouse, Phones4u, Tesco * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, more people can then find out about it and it will get more popular which means that more people will be buying is. * Price: The price of IPhone 5 is from  £499  £529 2.Product: Colgate Toothpaste smiles Segmentation base: Benefit segmentation / needs, safety, esteem Target market: Children Customer profile: Aged mainly between 2-6 years old, aimed at both male and female, How/ Why targeted * Product: Colgate Toothpaste smiles is only used by children aged 4 to 6 as it is not a strong as adult’s toothpaste and it has a mild flavour. * Place: Boots, Superdrug’s, Tesco * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Adults/ mothers might consider in buying it if they have young children. * Price: The price of Colgate Toothpaste smiles is  £1.32 3.Product: Gucci by flora perfume Segmentation base: Demographical, psychological/ age group, gender, enjoys shopping Target market: Females Customer profile: Aged mainly between 16+, aimed at females. How/ Why  targeted * Product: Flora by Gucci perfume is only used by females as the smell is not as strong as males perfumes. * Place: Superdrug’s, Boots, Pharmacies. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Females will be interested in buying the perfume as the brand is very popular. * Price: The price of the perfume can be between  £40 to  £72 4 .Product: Ford Segmentation base: Psychological, Demographical / lifestyle, enjoys shopping, age group, family size, Target market: young adults/ adults Customer profile: Aged aimed at 16 and over, aimed at both males and females. How/ Why targeted * Product: Ford cars are used by young adults and adults 16+ as it is illegal for anyone younger that this to be driving a car. * Place: The cars can be bought from their website, Auto trader * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people that are interested in buying a new car, can then go and visit one of their stores and buy a car. * Price: There are different prices for every car it can start from  £8,000  £20,000 and over. 5.Product: Disney Princess puzzles Segmentation base: Demographic, psychological / activities, interest, hobbies, age group, gender. Target market: female children Customer profile: Aged mainly between 4 5 Years old, aimed at females. How/ Why targeted * Product: Disney Princess puzzles is only used by female children aged 4 to 5. * Place: Argos and WHSmith * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, parents and guardians might be interested in buying something for entertainment for their child or for a present. * Price: The price of the puzzles can be different depending on the size, but it will be around  £5 to  £10. Business-to-business market Costco to Corner shops 6.Product: Coca Cola Segmentation base: Geographical; region, area of the country, city Target market: males and females Customer profile: Aged mainly between 10+, aimed at males and females. How/ Why targeted * Product: Coca-Cola * Place: Corner shops could buy stacks of Coca-Cola from Costco as it is cheaper to buy it from there. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people are more likely to go to Costco and buy it from there as it will be more cost efficient. * Price: 1 bottle of Coca Cola is  £1.99 at Corner shops, whereas if they go to Costco they will spend less as there will be 8 bottles of 1/2 litre for only  £6.25 Wilkinsfoods to Tesco 7.Product: Eggs Segmentation base: Geographical; region, area of the country, city Target market: males and females Customer profile: any ages, aimed at males and females. How/ Why targeted * Product: Eggs * Place: Tesco * Promotion: This product can be promoted through their website, leaflets and radio. By promoting this product, people will find out about this farm, and Tesco might consider in buying their eggs as they cheap. * Price: It depends on how many eggs the organisation wants; Small, medium, large and very large and come as standard packed into keyes trays (15 dozen outers or 30 dozen outers). Conclusion: In this assignment I have described the customer profile for each of the five target groups for product/service of Tesco’s and Car manufacturer and have explained how and why these groups are targeted.

An Analysis Of John Berger Essay -- essays research papers fc

Pictures Don’t Always Paint a Thousand Words John Berger makes a bold statement in saying “ No other relic or text from the past can offer such a direct testimony about the world which surrounded other people at other times. In this respect images are more precise and richer than literature,'; (Ways of Reading, 106). This statement is very untrue. Literature has been the focal point of all modern learning.. Literature lets the reader feel what the author is thinking, not just see it as you would in a painting. This can be proven after reading Berger ‘s descriptions of paintings in Ways of Seeing and also reading parts of literature written by W.E.B Dubois.   Ã‚  Ã‚  Ã‚  Ã‚  When a reader reads literature it is easy to feel what the author is writing about . An author’s job is to show the reader his point of view. He does this by describing things, offering opinions, and making conclusions. By doing this the author can get his point across and the reader can hopefully relate to him. A good author will also paint his own picture by words. He will leave the reader with a picture in his head of what he is describing. A writer’s words are stronger than the stroke of an artist.   Ã‚  Ã‚  Ã‚  Ã‚  An example of this could be from W.E.B Dubois ‘s Of the Meaning of Progress . DuBois paints us a picture of his life . On page 225, DuBois describes a child , he says “ Thenie was on hand early ,-a jolly, ugly ,good-hearted , who slyly dipped snuff and looked after her little bow legged brother.'; This description is something a picture can not describe. A picture cannot significantly show someone being jolly or good hearted. These two descriptions are important in learning about the character, thus literature is more precise than images.   Ã‚  Ã‚  Ã‚  Ã‚  Berger’s also states that paintings leave the reader to make many conclusions. Berger is talking about the sitter in a painting by Frans Hals. He says “ It is not possible to produce circumstantial evidence to establish what there relationships were, ';(110). Here he is saying by looking at the picture, there aren’t many valid conclusions one can make. The viewer can see five people and describe what they look like, but he cannot dig any deeper. Any other conclusion a reader would mak... ...rpretations. Paintings are left open for the viewer to make his own conclusion. An author could send out an essay to a million different people and receive and still have only one interpretation. An author often will write a thesis statement which lets the reader know exactly what the writing will be about.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, literature is what has built this nation and world from the ground up. Unfortunately John Berger did not feel this way. Images give us a picture that we can see with our eyes, but images leave out the feelings we see in our heart. Literature gives us the power to see and feel everything. The heart and mind will forever be more powerful than the eye.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  WORKS CITED Berger, John. “Ways of Seeing.'; Ways of Reading. Ed. David Bartholomae and Anthony Petrosky. Bedford/St. Martin’s: New York, Boston, 1999. Pg 104-132. Du Bois, W.E.B. “Of the Meaning of Progress.'; Ways of Reading. Ed. David Bartholomae and Anthony Petrosky. Bedford/St. Martin’s: New York, Boston, 1999. Pg 224-231.

Introduction Speech Essay

Fall seven times get up eight is an old proverb my grandma and mom use to tell me. Hello, my name is Nicole and I would like to tell you some details about myself. First of all I would like to start with my family. I have a brother (age 9) and a sister (age 12). My parents were in the middle of getting a divorce right around the time when my dad passed away. I consider my mom one of my best friends and she is one of the few people I can go to whenever I need advice. I have not lived with them since my senior year in high school because of some family issues. I moved around a lot my senior year and the dorm is the most stable place I have at the moment. My mom, my sister and I have a lot in common especially when it comes to hobbies. We all three enjoy to read outdoors and helping others whenever we have the chance. I love anything that deals with music. I sometimes feel like I wouldn’t be able to live without it. I like singing, dancing, and playing the piano and saxophone. I have played each of those since around the age of eleven. I also enjoy spending time with my boyfriend and friends any chance I get. At times they are all I have to make me feel wanted. After my dad passed I have depended a lot on them. My friends and boyfriend will always be important to me because I believe that my dad should have known who I will marry, who I hang out with, and what I want to do. I told him before he passed that I wanted to be a nurse, and because of that, I am determined to succeed and be a nurse so I will not let him down. To be honest I am really scared I will fail, But then I remember the old Japanese proverb my grandma and my mom would always tell me, and I have enough courage to keep going no matter how many times I make a mistake. In conclusion, if one falls seven times he should get up ei ght.

A Mother’s Day Kiss-off; Critique Essay

â€Å"A Mother’s Day Kiss-off† was written by Leslie Bennetts to change the male view of everyday mothers. Bennetts wrote this because she has witnessed and studied these events. She wrote that mothers should not just be praised on one day a year versus the 365 days that she is doing it alone, well mostly. Not only is this problematic for the child but for the parents relationship as well. She wanted to make clear that women’s roles in parenting have been changing for several years now. They should be closely reviewed before assuming the roles will stay the same as they may have been in the past. Male parents too often expect mothers to maintain a household, work full time and take care of the children. Little do they understand the roles should take over for both parents not just one. Many mothers find their careers to be put on hold because they cannot go to school on top of everything else. This leads to disputes between income needs and family needs. This is commonly a call for divorce and other family members fear in anger that it could end a marriage. Father’s should want to take on family roles as the mother does. While most mothers make sure the needs of the child are fulfilled most fathers do not pay mind to things like; doctor visits, school sicknesses and playdates. They just expect a clean house, a warm meal, and a well maintained child. Mom’s are expected to drop everything including their jobs to take after the child, meaning having to leave work or be late to work, or having to stay home with a sick child. It all means the same, it’s not necessarily tradition of housewives but the role of mothers has simply changed. Too many families are failing to realize this drastic life style change that Bennett’s encounters. If roles were to ever switch fathers would understand the financial and emotional needs of a child, piled on to a full time job. One day Leslie hopes this will be an eye-opener for the opposing parent. Most mothers will continue to stay faithful to this lifestyle while others rush to find a way out. For some this role will change and others it will remain the same. Bennetts writes this article in hope that the father figure and other family members will  arrange changes in a life style to accommodate the mother, in my family this did not happen. In response to this article, I have a personal view of this very problem. My father expected my mom to clean and cook and do household chores, but also to work full time and take care of me. My dad drove truck so he wasn’t home often enough to see what my mother went through. He stayed within tradition like he thought it should be. This happens a lot and not just my family but many American families like my own. I do think she had a purpose to change a father’s lifestyle point of view, but not to change the person themselves. I agree that the roles have changed but for some families in the opposing argument, do not like the role switch and will continue in tradition to their previous generations. Bennetts is blind to the idea that some American housewives enjoy their lifestyle, not all families and mothers are miserable playing this role. She may assume so but it’s not a subject you can just assume upon, it is a serious issue that needs facts, not biased information written out of fear or anger. The family I was raised in relied on the father to take care of financial needs and the mother to take care of social and emotional needs of the family and the child. Some families are dependent on one income and cannot afford to make a change. Other families do not want to change and enjoy their outdated lifestyle.

Word Choice Historical vs. Historic - Proofread My Paper

Word Choice Historical vs. Historic - Proofread My Paper Word Choice: Historical vs. Historic Even native English speakers get â€Å"historical† and â€Å"historic† mixed up, as many assume they mean the same thing. There is, however, a difference. And when it comes to academic writing, accuracy is everything. Make sure you use the terms â€Å"historical† and â€Å"historic† correctly in your work! Historical (Related to History) The word â€Å"historical† is a general term meaning â€Å"related to history.† It can therefore be used when referring to history or past events: Historical records show that Chicago’s population grew quickly between 1850 and 1900. It can also be used when referring to something that is based in the past: Works of historical fiction are based in the past, but they don’t report true events. Just in case you thought Long John Silver was an actual pirate. But in all cases, â€Å"historical† refers to history or the past in general. Historic (Of Historical Importance) The word â€Å"historic† has a more specific meaning, since it refers to something that has particular importance in history. This can be either something notable from the past: Nixon’s resignation was a historic moment in U.S. politics. Not a crook, eh? Or it can be something from more recent times, or even from the present day, that seems noteworthy in comparison with past events: The Chicago Cubs’ historic 2016 World Series victory will be remembered by fans forever. The key thing to remember is that â€Å"historic† is used when something stands out from history. Historical or Historic? Although these terms are sometimes used interchangeably, it’s crucial to distinguish between them in academic writing for the sake of clarity. This can be difficult, since something can be both â€Å"historical† and â€Å"historic.† For instance, the Declaration of Independence is a â€Å"historical† artifact (i.e., an object from history). But it’s also a â€Å"historic† document (i.e., a document of historical importance). A historic historical moment. One trick is to keep in mind that â€Å"historic† and â€Å"specific† both end in â€Å"-ic,† and that â€Å"historic† is more specific than â€Å"historical.† Remember: Historical = Related to or from the past Historic = Of historical importance

How can we explain the international expansion of Chinese business Essay - 1

How can we explain the international expansion of Chinese business Discuss using a big business group example(s) to illustrate your argument - Essay Example Both push and pull factors have contributed to the international expansion of Chinese business. China opened up its economy in the 1970s and gained accession to World Trading Organization (WTO) in 1990. Because of the locational advantages that China offered, it received huge inward FDI (foreign direct investment) flows since the mid-1990s which has been one of the reasons for outward FDI (OFDI). Inward FDI resulted in massive foreign currency reserves (Andersson and Wang 2011) while the MNCs in China also provided the much-needed technical know-how, competence and confidence to the domestic companies to venture overseas (Bhuiyan 2011). China no longer remained a magnet for inward FDI but now has become a major source of OFDI (Liu and Buck 2009). Most OFDI was directed towards developing nations with geographical or institutional proximity requiring limited resources. The newly industrialized economies (NICs) of East Asia and Japan engaged in OFDI due to push factors (labour shortages, high operating costs) while China initially engaged in OFDI due to pull factors (natural resource endowments and market potential) (Biggeri and Sanfilippo 2009). The motives to internationalize included enhancing the corporate brand values of Chinese enterprises (OECD 2009). However, as the Chinese government tried to integrate China into the world economy (1979-1985) only the state-owned enterprises (SEOs) were granted approval for internationalization. In the next stage the non-SOEs were allowed to expand abroad through a foreign affiliate. OFDI from China remained highly regulated during the first two decades of the economic reform (Liou 2009). As part of the Go Global Policy outlined in China’s 10th five-year plan in 2001, certain industries like textiles, machinery and electrical equipment, were provided with foreign exchange support and export tax rebates to boost internationalization.

Education, in particular equality in education Essay

Education, in particular equality in education - Essay Example In one of his Lectures on education, Emerson declared that the whole theory of schooling and education is on the mother’s knee (1). A child learns to skate, fish, make snowballs and hit a mark with a stone. This is education, the same way learning the secrets of science, history and literature is. What is important is to respect the student and impart knowledge that catches a student’s attention and brings out the genius in him. However, education today is governed by the steam instead of meeting the needs of each individual mind. According to Freire’s Educational Theory, it is important for the teachers to recognize that the students are thinking subjects rather than objects (90). Therefore, it is not possible for information to be transferred from a teacher to the learner and simply memorized. This transference of knowledge needs to be shaped through discussions and reflections and comprehended for it to be called education. He also believed that a teacher should try Humans are members of not only the society they live in, but also the world. Every human being is linked to another and it is crucial for human beings to understand each other rather than focusing on what benefits they can derive from one another, especially in times of globalization where the world has become an interdependent global village. This understanding can be gained through Liberal Education as derived by Martha Nussbaum. Nussbaum, in her article ‘Liberal Education & Global Community’ wrote that the system of higher education in many countries focuses on a single pre-professional subject whereas, the liberal arts universities will cultivate humanity within students and allow them to deal with other humans through human understanding rather than economic and political connections (2-3). According to Armstrong, Doctor Howard Gardner proposed the